This War of Mine - Promoting on a Market like no other

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Patryk Grzeszczuk
Head of marketing at 11 bit studios, Warsaw PL

While the land of marketing planning has been fully mapped, gaming seems like a somewhat uncharted territory. A territory of great potential but with many pitfalls. Is there a way to secure a safe & successful trail? Game marketing is tricky and demands one of a kind approach. It gives you many possibilities but also digs a lot of pitfalls along the way to success. Learn about how 11 bit studios built the successful Campaign for “This War of Mine”, what mistakes they made in the process and what they thought them. Starting with branding, through planning and putting cogs into motion, ending with long term relationship with their players. See secrets behind an unusual communication strategy and how 11 bit studios approached it with a really small budget.

Biography
Patryk Grzeszczuk is head of marketing at 11 bit studios, focusing on game marketing and digital communication. Devoted gamer for the last twenty five years and a brand/marketing specialist for the last twelve years. He believes that games are a new language and as such should be used to tell stories that matter. As a part of the 11 bit studios team, he has been responsible for developing strategies for “This War of Mine”, “Beat Cop”, and “Frostpunk” among other titles.