Subotron pro games: Mobile Games Update

Past, Present and Future of Technologies, Platforms, Marketing and Financing

Christopher Kassulke
CEO HandyGames, Giebelstadt

For 16 years, Chris innovates and invests successfully into new areas with his company in the german countryside. He will explain the transitions of the games industry (be prepared for some ?old war stories?), how to not only survive in the everchanging mobile market but also be leading when it comes to other markets and new genres. Which new technologies and platforms are innovative and worthwhile? In which ventures should be invested and why? Is conventional marketing and PR outdated, are press releases obsolete? Is it better to sponsor a sports club or do Guerilla Marketing instead of Cost-Per-Install Campains? This talk also includes Industry 4.0, Gamification, VR, AR, Sleeping Giants, Zombies? and happy employees vs. lazy hipsters.

Biography
Christopher Kassulke is CEO and co-founder of HandyGames? GmbH, a German developer and publisher in the mobile games market. The Veteran of the mobile games sector is mentioned in the Hall of Fame of Pocketgamer. The studio is awarded as best German game studio. The products received over 200 awards in the company history. In total HandyGames released over 300 games on different platforms. HandyGames is the oldest mobile game company still privately held and innovating into new markets and genres. The company is no longer a pure mobile game studio, they develop cross platform so you can find the titles now also on Next Consoles, PC, html5, VR, AR, etc.
– Deutscher Entwicklerpreis 2014: Innovationspreis
– Deutscher Entwicklerpreis 2015: Bestes Studio
– Deutscher Entwicklerpreis 2015: Bestes Mobile Game
– Deutscher Entwicklerpreis 2015: Sonderpreis für soziales Engagement