Lisa Kuglitsch: all that gold is glitters

I am watching one of those bullshit top-list videos.
Again.

I can?t let go of the apparent objectivity of ordinal numbers and enumerations. But honestly what do they all mean?
Even if the informations are from a shady page or something, these numbers give me a gentle feeling of secureness. They make me feel safe, or at least certain about something.

ranked higher than
ranked lower than
ranked equal to
top10
most -est

A world full of comparatives and superlatives.