Sotheby's präsentiert im Rahmen der Vienna Design Week

Economies Of Scale
Recent Works By Clemens Weisshaar And Reed Kram

Vernissage: Freitag, 3. Oktober 2008. 18.00-21.00h

Öffnungszeiten: 2.3. und 6.-10. Oktober 2008, 09.00-17.00h

ABOUT KRAM/WEISSHAAR
In 2002 Reed Kram and Clemens Weisshaar founded KRAM/WEISSHAAR, one of the most consistently interesting and innovative European design practices. Based in Munich
and Stockholm they engage in the design of spaces, products and media. The offices employ designers, architects, engineers and curators from Germany, Norway, Sweden, the UK, the US and Japan.
With their seminal projects for Prada’s Epicenter Stores in Los Angeles and New York with Rem Koolhaas, and their work for Authentics, Classicon, Moroso and the Porzellan Manufaktur Nymphenburg they quickly garnered wide international recognition. The breakthrough for Kram and Weisshaar was the BREEDING TABLES (2003-05). In this project their approach towards intelligently intertwining product development and media design, while taking advantage of the newest technological possibilities, is paradigmatically outlined. The product of BREEDING TABLES is tables – not a single one, but an indefinite number of different tables. With the BREEDING TABLES the designers bid farewell the idea of designing one product to be mass manufactured as a reproduction of the
original prototype. In fact they have developed a process that allows for the production of a multitude of individually different products – tapping the full potential of current
production technologies.
The projects of Clemens Weisshaar and Reed Kram stand for a
new form of integrated product and process development – and thus for a new way of thinking design.

CLEMENS WEISSHAAR
Clemens Weisshaar (DE) was born in 1977 in Munich. After an apprenticeship as a metal worker he studied Product Design at Central Saint Martins College of Art and Design and the Royal College of Art in London. After three years as an assistant to Konstantin Grcic he founded his own office in 2000. He consults Rem Koolhaas’ research firm AMO in industrial design related issues and works on projects spanning from strategic advisory over exhibition architecture to product design. Clemens Weisshaar works and lives in Munich.

REED KRAM
Reed Kram (SE) was born in 1971 in Columbus. After initial science studies at Duke University he completed his design training at MIT in Cambridge where he was a founding member of the Aesthetics and Computation Group at the Media Laboratory.
From his earliest work, he has explored the integration of interactive media and spaces in commissions spanning electronic games and interfaces, information visualization,
exhibition installations and performances, and retail and product design. Reed Kram works and lives in Stockholm.